REPORT

Group TREASURE is inviting fans to a special space in celebration of their comeback.

According to their agency YG Entertainment on August 20, TREASURE will operate a pop-up store for their 3rd mini album ‘LOVE PULSE’ at Star Square in Mapo-gu, Seoul, from September 2 to 7.

Since the pop-up opens immediately after their comeback, fans can fully immerse themselves in the concept. The event will offer a diverse range of experiences, including an exhibition space filled with the energetic and stylish mood of the new album, never-before-seen photos, and a limited-edition frame photo booth available only at this pop-up store.

In addition, physical albums, official MD, special gifts for on-site visitors, and media art content screened daily with different features have all been prepared, raising expectations for a great response.

A YG representative stated, “We are planning various experience zones and promotions so that fans can directly feel TREASURE’s musical world, so we hope for lots of interest.”

TREASURE’s 3rd mini album will be released on September 1 at 6 PM. As the album title suggests, it expresses intense and vivid emotions of love through TREASURE’s unique musical color. The album contains a total of four tracks: starting with ‘EVERYTHING’, followed by the title track ‘PARADISE’, ‘NOW FOREVER’, and ‘BETTER THAN ME’.

Following the release of their 3rd mini album, TREASURE has also confirmed the launch of the ‘2025-26 TREASURE TOUR [PULSE ON]’. Kicking off with performances at KSPO DOME in Seoul on October 10, 11, and 12, the group will then head to Japan and across Asia, filling the second half of the year with global fan interactions.