BRAND
IDENTITY
Vision
Brand vision represents the company's aspiration and ultimate goals.
YG Entertainment aims to generate unique brand experiences through creative cultural content and become a brand that inspires the world.
CREATE
EXPERIENCE,
EVOKE
INSPIRATION
Key Values
Core values maintain a consistent brand identity and represent the pursuit of value and discipline. In expressing and operating a brand, they should always be considered and internalized in various brand experience elements.
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Distinct
Offering differentiated brand experiences through distinct characteristics that set YG Entertainment apart from others.
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Forward
Constantly evolving based on forward-thinking ideas, setting trends, and leading the times.
Collective
Presenting high-quality outcomes through community-minded thinking and collaboration.
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Spirit
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Brand spirit is the basic sentiment underlying organizational activities and perspectives shared by corporate members.
‘TO BE CREATIVE’ encapsulates our corporate philosophy, which seeks to create new value through innovation and evolution.
TO BE
CREATIVE
The Pursuit of Creativity
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Statement
- Brand statement is a phrase that encapsulates our core values and vision, conveying the brand’s Tone of Voice. It signifies creating a new trend with our passionate attitude and communicating with the public. This statement serves to engrave the brand's philosophy and aspirations both internally and externally, shaping the brand's image and identity.
VIBE THE NEW FLOW
Brand Identity
Guide & Logo
You can download the symbol/logotype and usage guide for YG Entertainment below.
To maintain a consistent image, modifications to the color, shape, and proportions of the symbol/logotype are not allowed, and adherence to the prescribed form is required.
If you have any questions regarding usage, please contact the relevant department.