REPORT

TREASURE’s Comeback: No.1 on iTunes in 13 Regions… Tops Japanese Music Charts Instantly

Group TREASURE has once again proven their musical growth with their 3rd mini album, which unravels the emotions of love in various ways, captivating the hearts of global fans.

According to YG Entertainment, TREASURE’s 3rd mini album [LOVE PULSE], released on the 1st, topped the iTunes album chart in 13 regions. Not only did it achieve high rankings in Asia, where their recent fan concert tour was a huge success, but it also entered top spots in major music markets such as the United States and the United Kingdom, demonstrating their wide global popularity.

TREASURE’s immense influence in Japan was once again confirmed. [LOVE PULSE] instantly claimed the throne on iTunes Japan Top Albums, while the title track ‘PARADISE’ soared to No.1 on

the AWA real-time chart and No.2 on the Rakuten Music real-time chart, proving their solid local fanbase.

‘PARADISE’ delivers a heart-fluttering sense of excitement through lyrics that compare a dream-like reality with destined love to a paradise. The members’ refreshing vocals and refined rapping amplify the romantic emotion, while the funky melody layered over lively brass sounds leaves a strong impression, according to reactions.

The music video is receiving enthusiastic responses for showcasing the members immersed in a surreal ‘PARADISE.’ Romantic visuals, like a car driving above the clouds, a purple sunset, and

fireworks lighting up the night sky, were used to maximize TREASURE’s charm, leaving fans smiling.

The album is also receiving praise for its musical completeness. Its deep messages depicting various aspects of love are captivating global music fans, and not just the title track, but all the included songs are gaining positive reactions. With pre-orders for the 3rd mini album [LOVE PULSE] surpassing 1 million copies, signaling a potential million-seller status, there is growing interest in what achievements TREASURE will write next.

Meanwhile, TREASURE is holding a popup store at Star Square in Mapo-gu, Seoul from the 2nd to the 7th, and will release the ‘PARADISE’ performance video on the 3rd. In addition, they will continue their promotional activities across various platforms such as music shows, radio, and YouTube, fueling the momentum of their popularity. Starting next month, they will continue their vigorous schedule with the ‘2025–26 TREASURE TOUR [PULSE ON]’, beginning at KSPO DOME in Seoul and heading to Japan and other parts of Asia.