REPORT

TREASURE Colors Seoul’s Skyline Blue… The First K-pop Group to Collaborate with N Seoul Tower

YG Entertainment announced on the 18th that TREASURE has launched a special collaboration event with N Seoul Tower, drawing an enthusiastic response from global fans.

As part of the group’s “2025-26 TREASURE TOUR [PULSE ON] IN SEOUL,” the project marks the first-ever partnership between N Seoul Tower and a K-pop group, combining both cultural impact and mass appeal.

Since October 8, the tower has been transformed into a TREASURE-themed experience zone. Visitors are greeted by a massive outdoor photo wall, portraits of the members surrounding the 4th-floor observatory, and a TREASURE exhibition booth on the 5th floor entrance, creating a steady flow of excited fans and tourists.

The collaboration also offers an immersive audiovisual experience. Inside “Inside Seoul,”TREASURE’s music videos fill the walls, and every hour on the dot, their signature songs echo throughout the entire tower, blending Seoul’s skyline with the group’s vibrant energy.

The most popular attraction is the “KEEP YOUR TREASURE” tree, where fans hang locks beside those personally decorated by the members. The growing collection has become a symbolic “tree of love and promise,” with visitors calling it “a meaningful and heartwarming memory.”

During TREASURE’s Seoul concert dates (October 10 – 12), the tower itself was lit in the group’s iconic blue, a breathtaking sight that merged music, architecture, and emotion. The glowing skyline quickly went viral, with international fans expressing awe at the sight of a city landmark shining in TREASURE’s color.

Due to the overwhelming response, the event, originally scheduled to end on October 14, has been extended through November 30. Updated details and operational changes will be shared via YG AD’s official social channels.

Meanwhile, TREASURE continues its strong momentum following the release of their 3rd mini-album [LOVE PULSE] on September 1. After wrapping up three sold-out shows at KSPO DOME (Oct 10–12), the group will head to Tokyo on October 25 and 26, continuing their [PULSE ON] tour across 14 cities and 26 shows worldwide.